our story

Founded in Miami and Los Angeles by Nicole Dunn and Sarah Koudouzian, best friends since junior high over their love for tennis and Limited Too. Their personal journeys from competitive and recreational tennis to entrepreneurship reflect their passion and dedication to tennis and its community. Nicole, with an extensive background in interior and retail design and Sarah, an entrepreneur returning to tennis reigniting her devotion to the game again, created richsport. Every product is a creative collaboration and hand-designed by Nicole. Their partnership, much like a double’s team, is the cornerstone of richsport’s vision. richsport accessories empowers players to express their identity with bold and distinctive gear while elevating your racket, infusing fun and championing self- expression. Our products exceed functionality, inspired by 90’s and Y2K nostalgia in our playlists, visual elements and tactile designs, ensuring you feel rich in experience. Whether you’re playing with friends, practicing alone or participating in community matches, richsport’s accessories will enhance your play. The company is also deeply committed to community engagement and supporting initiatives that aim to make tennis more accessible. With our future tennis generations in mind, part of proceeds will be donated to partnered organizations.

From Your richsport Girlies At richsport, we reshaped the narrative of “rich sport.” It’s not about material wealth, but about feeling enriched by the community and the joy of tennis. richsport is a declaration against the stereotypical rigidity of tennis, born from our desire to show our true colors on the court. We haven’t just revolutionized the way tennis accessories look, we’ve changed how they make you feel. With richsport, players are empowered to make a statement and conquer with color. We invite players to not just play tennis but to celebrate their individuality and “have fun” with the sport.

Meet Richie Fearless + fierce. Cultivates the richsport spirit. Richie is a mix of bold, bright and powerful, both on and off the court, encouraging you to unleash your inner tiger.